Head of Growth Marketing (relocate to London)

Company: Airwallex
Location: San Francisco
Posted on: January 21, 2025

Job Description:

About AirwallexAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.About the teamThe Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. We ensure Airwallex stands out in a competitive market by leveraging data-driven insights and creative strategies. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.What you'll doReporting to the VP of Marketing, your role will be to operate a machine that can massively and efficiently grow customer acquisition and use scaled communication to improve our customers' lifecycle and product adoption. You will own a set of global levers, including Performance, Website/SEO, and Lifecycle Marketing. You will work closely with Growth Marketers worldwide to ensure consistency in our use of local tactics. Your success in generating high-quality traffic, nurturing prospective customers to product usage, and maximizing adoption will power the next phase of Airwallex's growth.This role is based in London.Responsibilities:

• Grow our global 'center of excellence' for Growth Marketing at Airwallex, including responsibility for the people, processes, and tooling/automation required
• Develop and execute strategies to drive acquisition at scale across Performance, SEO/Organic, and other global channels, managing domain specialists and agencies
• Develop and execute strategies to drive global nurturing, activation, and customer retention via email, in-product, and other scaled communication channels
• Elevate our Website into a true acquisition and conversion funnel
• Support ideation and execution of local Growth Marketing initiatives around the world, as well as adapting global initiatives to reflect local market dynamics
• Work closely with Brand and Product Marketing to best present the depth and breadth of our product offerings
• Work closely with colleagues in Data, Marketing, and Revenue Operations to improve our understanding of channel performance and ROI globally
• Work closely with colleagues in Product to improve the quality and consistency of our customers' journeys with Airwallex, from discovery to usageWho you areWe're looking for people who meet the minimum qualifications for this role. The preferred qualifications are excellent but not mandatory.Minimum qualifications:
  • Experience in scaling a B2B, high-volume (particularly SME) Growth Marketing function globally
  • Track record of using paid and organic channels to deliver stretch growth targets
  • Strong understanding of product positioning and how it translates to campaign optimization
  • Knowledgeable about Marketing Technology, particularly CRM, Lifecycle, and CMS tools (prior experience with Salesforce, Market,o and Contentful a plus)
  • Comfortable with growth experimentation (e.g., statsig) and CRO
  • Profoundly analytical and love working with data, particularly with web analytics tools (e.g., Google Analytics) and channel performance and attribution (media mix modeling)
  • Strategic clarity and bias for optimizing the funnel, not just an "owned segment."
  • Ability to lead cross-functional projects within Marketing as well as with Product teams
  • Strong communication skillsEqual opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
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