Senior Marketing Analyst, Analytics

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: January 21, 2025

Job Description:

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.
We build tools that help people feel in control of their financial future, including:

• 
  
• Private student loans - low rates, people-first service, and flexible payments.
  
• Student loan refinancing - break free from high-interest rates or monthly payments.
  
• Scholarships - access to thousands of scholarships to help students pay less.
  
  Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!
  The Senior Marketing Analyst position will report to the Lead Marketing Analyst.
  As the Senior Marketing Analyst, you will:
  
  • 
    
  • Extract and organize data from disparate sources, including but not limited to prospect lists, internal data warehouse environments, and site traffic databases, into a usable form for consumption and analysis.
    
  • Define and manage KPIs, deliver analysis, and manage the overall reporting of metrics and insights that lead to marketing conversion improvements.
    
  • Partner closely with marketing to understand how analytics can help enable, measure, and achieve business goals.
    
  • Identify opportunities for automation of manual reporting processes across the team for improved efficiency and better compliance.
    
    Your Impact:
    
    • 
      
    • Responsible for performance analysis across various channels to provide visibility into key business and marketing metrics.
      
    • Serve as an expert on all things data for their partners in the marketing organization.
      
    • Exercise critical thinking and creativity to look for ongoing campaign optimization, process improvement, or reporting opportunities.
      
      About You:
      
      • 
        
      • Degree in Business Analytics, Data Science, Engineering, or a related quantitative discipline.
        
      • 6+ years of relevant work experience in a data-centric role with 4+ years of marketing analyst experience.
        
      • 4+ years experience using R or Python in an analytical environment and an excellent understanding of SQL.
        
      • Solid understanding of marketing concepts and marketing performance measurement concepts.
        
      • Ability to use R or Python in an analytical environment and have a strong working proficiency of SQL.
        
        Even Better:
        
        • 
          
        • Experience with marketing attribution methodologies and concepts.
          
        • Familiarity with campaign execution and campaign optimizations.
          
          Where:
          
          • 
            
          • This role will be based in the San Francisco Bay Area.
            
          • While you'll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!
            
            Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
            
            • 
              
            • Health, Dental, & Vision benefits plus savings plans.
              
            • Mac computers + work-from-home stipend to set up your home office.
              
            • Monthly internet and phone reimbursement.
              
            • Employee Stock Purchase Plan.
              
            • Restricted Stock Units (RSUs).
              
            • 401(k) plan to help you save for retirement plus a company match.
              
            • Robust tuition reimbursement program.
              
            • $1,000 travel perk on each Earnie-versary to anywhere in the world.
              
            • Competitive days of annual PTO.
              
            • Competitive parental leave.
              
              What makes an "Earnie" culture:
              
              • 
                
              • Drivers - Drivers are satisfied by making things happen, not coming along for the ride. They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.
                
              • Humility - Humble team players check their egos and consider the team's needs above their own. They are self-aware of their strengths and opportunities for improvement.
                
              • Growth Mindset - People with a growth mindset approach challenges and failures as learning opportunities. They seek feedback to improve, give feedback to others, and genuinely want to perform well.
                
                At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
                Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
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Keywords: Tbwa Chiat/Day Inc, Cupertino , Senior Marketing Analyst, Analytics, Advertising , San Francisco, California