Marketing Intelligence Specialist

Company: Armada
Location: San Francisco
Posted on: January 23, 2025

Job Description:

Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We're looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.About the RoleArmada is seeking a resourceful and results-oriented Market Intelligence Specialist to join our Growth team. This mid-level role is pivotal in shaping how Armada is perceived by industry analysts, customers, and partners. You will conduct research, cultivate strong relationships with key influencers, and craft compelling content that positions our products to drive business growth.What You'll Do (Key Responsibilities)

• Conduct in-depth market research and competitive analysis to identify industry trends, emerging technologies, opportunities, and challenges.
• Analyze competitor strategies, product offerings, and market positioning.
• Develop a deep understanding of the competitive landscape and provide insights to inform business strategy.
• Analyst Relations:
• Build and maintain strong relationships with industry analysts at Gartner, Forrester, and other relevant firms.
• Proactively engage with analysts to brief them on Armada's solutions, strategy, and value proposition.
• Ensure Armada's solutions are accurately represented in industry reports and secure favorable placement in key analyses.
• Content Development:
• Create high-quality, informative content such as white papers, blog posts, presentations, and sales collateral that showcases the value of Armada's products.
• Develop tailored presentations and sales decks for high-value potential customers, highlighting the business value and competitive differentiation of Armada's offerings.
• Support the sales team by providing them with the resources and information they need to effectively engage with prospects and close deals.
• Product Expertise & Roadmap Awareness:
• Develop a deep understanding of Armada's products, their value proposition, and their competitive differentiation.
• Collaborate closely with the R&D team to stay informed about the product roadmap, including current features, planned enhancements, and future development initiatives.
• Maintain awareness of product limitations and potential challenges to proactively address them in market-facing materials and communications.Required Qualifications
  • 5+ years of proven experience in market research, competitive intelligence, proposal creation, or a related field.
  • Degree preferred, or an equivalent combination of education and experience.
  • Expertise in crafting professional and engaging presentations (PowerPoint proficiency required).
  • Strong written and verbal communication skills with the ability to create clear, concise, and impactful content.
  • Ability to quickly grasp technical concepts and translate them into customer-focused insights.
  • Strong analytical and problem-solving skills.
  • A proactive and results-oriented approach to work.
  • Resourceful, curious, and adaptable, with a focus on delivering high-quality work efficiently.Preferred Experience / Skills
    • Experience in growth or marketing teams within fast-paced, technology-driven organizations.
    • Experience with analyst relations (e.g., Gartner, Forrester).You're a Great Fit if You're
      • A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge.
      • A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude.
      • Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company.
      • A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda.
      • Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you.Equal Opportunity StatementAt Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. is listed below, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).The pay range for this role is:112,000 - 140,000 USD per year (United States)
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Keywords: Armada, Cupertino , Marketing Intelligence Specialist, Advertising , San Francisco, California