Head of Global Marketing Campaigns & ABM
Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: January 25, 2025
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Job Description:
Head of Global Marketing Campaigns & ABMAbout the
Job:LaunchDarkly is looking for a Head of Global Marketing
Campaigns & ABM to own the strategy, planning, and optimization of
our Global Integrated Campaigns and Account-based Marketing (ABM)
programs. As a key member of the Global Demand Generation team, you
will be responsible for developing innovative, measurable, and
scalable programs that drive pipeline and revenue growth.Reporting
to the VP of Global Demand Generation, this role will lead a team
of demand generation professionals, overseeing both large-scale
campaigns and targeted account-based programs. You will work
cross-functionally with Product Marketing, Field Marketing, Events,
Brand, Partner, and Revenue teams to drive measurable ROI, pipeline
acceleration, and meaningful engagement with customers and
prospects.If you're passionate about driving revenue growth through
data-driven marketing strategies and thrive in a collaborative
environment, we'd love to hear from you!Responsibilities:Global
Integrated Campaigns: Lead the development and execution of a
revenue-focused, multi-channel campaign strategy, engaging targeted
buyer personas and accounts at each stage of the funnel. Develop,
plan, and execute campaign plans across various tactics, including
journey mapping, campaign development, content maps, nurture,
events, and programs, to create a consistent customer experience
across all channels.Account-based Marketing (ABM): Oversee the
design and execution of scalable ABM programs targeting strategic
accounts to accelerate deal velocity and expand account
penetration. Collaborate with Revenue leadership to align on key
accounts, define priorities, and ensure tight coordination between
marketing and sales efforts.Cross-Functional Collaboration:
Quarterback and be the owner of our global campaign strategy
through collaboration with marketing teams including brand, product
marketing, digital, content, social, growth marketing, and regional
field marketing teams. Enable Revenue teams, Partners, and the
Marketing team on the campaign strategy, program design, and
playbook guidance.Team Leadership and Performance: Mentor and
manage a high-performance team, fostering an environment of
creativity, data-driven decision making, innovation, and growth.
Establish the roadmap for creating a world-class Campaigns & ABM
function.Driving Results and Optimization: Establish KPIs for
campaigns and ABM programs, ensuring accurate measurement of
pipeline contribution, ROI, and overall effectiveness. Leverage
data and analytics to assess campaign performance with a
test-and-learn methodology to determine the optimal channel mix,
content, and segmentation strategies for campaign success.
Communicate performance and opportunities across a wide set of
stakeholders.Qualifications:8+ years of experience in demand
generation marketing, with a significant focus on integrated
campaign management in a B2B SaaS environment and at least 4 years
in a managerial capacity.Proven success in designing and executing
global marketing campaigns and ABM programs that drive measurable
pipeline and revenue impact.Expertise in designing and executing
ABM programs and collaborating with sales teams to enhance
messaging and engagement strategies.Deep understanding of demand
generation channels, including digital marketing, email marketing,
paid media, and events.Strong analytical skills with a data-driven
mindset and the ability to turn insights into action.Exceptional
leadership, communication, and collaboration skills. Outstanding
ability to collaborate and influence across teams, aligning
stakeholders around common goals and campaign visions.Experience in
SaaS, enterprise technology, or a related high-growth
industry.Familiarity with feature management, developer tools, or
technical audiences is a plus.Pay:Target pay ranges based on
Geographic Zones* for Level M3:Zone 1: San Francisco/Bay Area or
New York City Metropolitan Area: $170,000*LaunchDarkly operates
from a place of high trust and transparency; we are happy to state
the pay range for our open roles to best align with your needs.
Exact compensation may vary based on skills, experience, and
location.*Within the United States, our geographic pay zones are
defined by counties surrounding major metropolitan
areas.**Restricted Stock Units (RSUs), health, vision, and dental
insurance, and mental health benefits in addition to salary.About
LaunchDarkly:Modern software delivery was supposed to be the
foundation for a thriving digital business but reality has proven
otherwise. Slow, inefficient development cycles, costly outages,
and fragmented customer experiences are preventing developers from
building their best software. The LaunchDarkly platform helps
developers innovate on new features faster while protecting them
with a safety valve to instantly rewind when things go wrong.
Developers can target product experiences to any customer segment
and maximize the business impact of every feature. And by gradually
rolling out new application components, they escape nightmare
"big-bang" technology migrations.The LaunchDarkly platform was
built to guide engineers to the next frontier of DevOps by:
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Keywords: Tbwa Chiat/Day Inc, Cupertino , Head of Global Marketing Campaigns & ABM, Advertising , San Francisco, California
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