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Paid Media Manager

Company: VirtualVocations
Location: Salinas
Posted on: January 27, 2025

Job Description:

A company is looking for a Paid Media Manager to lead their paid acquisition efforts.



Key Responsibilities

Develop and manage a creative testing program to enhance customer acquisition
Analyze and optimize New Customer Acquisition Cost (NCPA) targets and CAC/LTV ratios
Collaborate with cross-functional teams to produce and analyze content that drives conversions


Required Qualifications

Proven experience in paid acquisition or performance marketing, preferably in e-commerce
Strong understanding of creative testing processes and analytics
Experience with ad platforms like Facebook Ads Manager and Google Ads
Exceptional organizational skills to manage multiple campaigns
Background in e-commerce, particularly in pet wellness or consumer health products preferred

Keywords: VirtualVocations, Cupertino , Paid Media Manager, Advertising , Salinas, California

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