Brand Marketing Associate

Company: Arc Games Inc.
Location: Redwood City
Posted on: February 1, 2025

Job Description:

Redwood City, CA // AGSF - Marketing // HybridBrand Marketing AssociateDescriptionArc Games is seeking a Marketing Associate to join its team in the Redwood Shores office, to work on marketing activations for select highly anticipated video games from its upcoming portfolio. The ideal candidate is an intelligent gamer, someone who is passionate about the industry and stays abreast of current affairs and is willing to learn about marketing and the games business. The candidate will learn to combine gaming industry knowledge with the latest trends to drive creative and innovative ideas across all marketing channels, such as social media, PR, digital media, CRM, and partner and influencer marketing. The role will participate in monitoring campaign performance across channels and learn to provide opinions on how to improve our programs, for the purposes of bringing in gamers and growing our business. The Marketing Associate will also learn to understand the importance of analytics and will learn how to use metrics to optimize campaigns and demonstrate ROI. Brand management is the core of Arc Games's integrated marketing programs. Strong interpersonal skills are required as the role will closely work with stakeholders across PR, social media, data, platform engineering, advertising media, creative, product management and our game developers.This position is a contract/temporary role with the possibility of converting to Full Time.Responsibilities & Job Duties:

• Help develop and execute the complete 360-degree go-to-market plan based on the market landscape, strategic positioning, and competitive analysis.
• Help monitor KPIs for all campaign beats, analyze performance and determine actionable next steps to optimize performance to meet or exceed campaign goals.
• Learn to motivate the cross-functional marketing groups to buy into the brand vision to develop and execute effective marketing activations.
• Collaborate with Creative to build best-in-class marketing assets that bring our marketing campaigns to life.
• Manage asset requests and communications goals, working closely with the Project Manager to ensure all key stakeholders are involved in the approvals process.
• Work with cross-functional teams to ensure the proper execution of the go-to-market plan for the release.
• Play milestone builds of games in development and provide analysis and long-term strategic thinking to the product management team, through the lens of marketing opportunities.
• Drive close collaboration with the global teams.
• Continuously improve/promote multi-channel offerings, build creative and engaging marketing campaigns, and optimize ROI on marketing initiatives.Requirements:
• Exceptional written and verbal communication skills, including cross-functional management experience.
• Excellent communication skills, including the ability to sell one's ideas and negotiate passion for PC and console games.Preferred but not required:
• BA in Business/Marketing or other related fields.
• 1-2 years of video game marketing experience in PC, console, premium and/or live service.
• Demonstrable experience in building product messaging, positioning, and marketing plans.
• Experience developing post-launch, live marketing plans a plus.
• Experience working with agencies or cross-functional teams.
• Is an active gamer.Pay:$30/HR with benefits
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Keywords: Arc Games Inc., Cupertino , Brand Marketing Associate, Advertising , Redwood City, California