Creator Marketing Specialist

Company: Tbwa Chiat/Day Inc
Location: Mountain View
Posted on: February 1, 2025

Job Description:

Mountain View, California, United StatesAbout NewsBreakNewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation's premier local news app.As a Series-C unicorn startup, our headquarters nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit www.newsbreak.com/aboutResponsibilities

• Creator Management: Identify, contact, and build relationships with UGC creators to produce high-quality ad creatives for app growth campaigns.
• Content Coordination: Oversee the creation, review, and timely delivery of content from creators to meet campaign schedules and quality standards.
• Creative Strategy Alignment: Collaborate with the User Growth Team to ensure that UGC content aligns with marketing objectives and resonates with the target audience.
• Trend Monitoring: Stay up-to-date with social media trends and UGC best practices to ensure our ad creatives are engaging and relevant.
• Performance Tracking: Track the performance of UGC-driven campaigns and identify optimization opportunities for creator collaborations.
• Process Improvement: Develop and refine processes for working with creators, ensuring efficiency and scalability as the team and content needs grow.Requirements
• Experience: 1-3 years of experience in content operations, creator management, or a similar role within a digital marketing, social media, or app growth environment.
• Communication Skills: Excellent verbal and written communication skills, with the ability to effectively manage relationships with creators and internal teams.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines.
• Creative Eye: Familiarity with social media platforms and a good sense for high-performing, on-trend UGC content.
• Analytical Skills: Comfortable with data and able to use insights to optimize content and creator performance.
• Tech-Savvy: Proficiency in tools for project management and communication (e.g., Asana, Slack) and content platforms (e.g., TikTok, Instagram).Nice to have
• Experience working with influencers or creators for ad campaigns.
• Knowledge of digital marketing metrics and KPIs.
• Familiarity with editing tools for quick tweaks to content (e.g., CapCut, Adobe Creative Suite).We offer a competitive benefits package:
• Health, dental, and vision care for you and your family.
• Top-tier 401(K) plan with company matching.
• Paid time off and paid holidays.
• Paid parental leave.
• FSA and commuter benefits programs.
• Team activity budget.The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
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Keywords: Tbwa Chiat/Day Inc, Cupertino , Creator Marketing Specialist, Advertising , Mountain View, California