SVP of Marketing

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: February 1, 2025

Job Description:

Welcome to Planet. We believe in using space to help life on Earth.Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world's toughest obstacles.As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.Planet is a global company with employees working remotely worldwide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.About the Role:The Senior Vice President (SVP) of Marketing at Planet is a high impact executive leadership role responsible for developing and executing marketing strategies for Planet's core industries and segments that collectively reinforce a strong, differentiated company brand. The ideal candidate will have an excellent background in marketing strategy and execution, brand development, and data-driven decision-making, with a proven track record of driving growth in a technology-focused environment that serves both enterprise B2B clients and government customers.This leader is responsible for planning, creating and implementing the overall Go-to-Market strategy, in partnership with our Sales and Product leadership, to promote awareness for Planet's products and services as well as our overall mission. Key responsibilities include leading a team to assess growing markets, trends and competition, in order to identify associated use cases Planet can commercialize, determine market potential and growth, and create Marketing goals and metrics that align with company goals and objectives with clear plans and KPIs. Critical to the success of the leader is fostering close collaboration across Marketing, Product, and Sales globally to ensure consistency from Demand Generation through to Sales Enablement for consistent cross-functional GTM activities.This is a full-time position working on a hybrid basis from our headquarters in San Francisco, CA.Impact You'll Own:

• Develop and execute comprehensive marketing strategies to enhance Planet's brand visibility and drive customer acquisition across both enterprise B2B and government sectors.
• Oversee all marketing functions, including Growth/Digital Marketing, Content Creation, Product and Industry Marketing and Regional/Field Marketing, optimizing program mix across channels to drive awareness, demand and influence pipeline.
• Position and message Planet's Mission and Product vision to a global audience cross-cutting multiple vertical market sectors, validating messaging with a market-in lens.
• Lead market research initiatives to identify trends, customer needs, and competitive landscape specific to enterprise and government markets.
• Collaborate with cross-functional teams and vertical market go-to-market teams to align marketing strategies with business objectives and product launches catering to targeted customer segments.
• Manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI in both market areas.
• Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.
• Analyze campaign performance and leverage analytics to optimize marketing efforts and improve engagement among enterprise and government audiences.
• Plan and execute target account-based marketing strategies for key government and enterprise accounts.
• Serve as a primary spokesperson for Planet's brand at industry events and in media engagements focused around our targeted sectors.What You Bring:
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 15+ years of progressive marketing or go-to-market (product, sales, marketing) experience, with 8+ years in a leadership role within a technology or data-driven company
  • Proven experience in campaign management, digital marketing, and brand strategy, particularly in B2B and government sales
  • Excellent analytical skills with the ability to leverage data to drive decision-making
  • Proven ability to think creatively and strategically, with experience applying market research and analysis to go-to-market planning and execution
  • Exceptional communication and interpersonal skills, with a knack for storytellingWhat Makes You Stand Out:
    • MBA or similar advanced degree
    • Experience in a public company environmentBenefits While Working at Planet:
      • Comprehensive Medical, Dental, and Vision plans
      • Health Savings Account (HSA) with a company contribution
      • Generous Paid Time Off in addition to holidays and company-wide days off
      • 16 Weeks of Paid Parental Leave
      • Remote-friendly work environment
      • Wellness Program and Employee Assistance Program (EAP)
      • Home Office Reimbursement
      • Monthly Phone and Internet Reimbursement
      • Tuition Reimbursement and access to LinkedIn Learning
      • Equity
      • Commuter Benefits (if local to an office)Compensation:The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (commission, bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.San Francisco Salary Range: $231,500 - $289,400 USDWhy we care so much about Belonging.We're dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That's why Planet is guided by an ultimate north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion. If this job intrigues you, but you're thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don't just fill positions, we aspire to fulfill people's careers, most excited about folks who are motivated by our underlying humanitarian efforts.EEO statement:Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.Accommodations:Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.
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Keywords: Tbwa Chiat/Day Inc, Cupertino , SVP of Marketing, Advertising , San Francisco, California