Sr Product Marketing Manager San Francisco (Remote)

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: February 2, 2025

Job Description:

Let's be real-AI isn't magic; it's a tool, and its strength comes from the systems, workflows, and, most importantly, the people behind it. At Yurts, we're unlocking hard-to-find, unstructured data that was previously out of reach and simplifying access to structured systems that once required expert help. The result? A secure, knowledge platform that's actually designed to serve people-wherever they work.Born from a partnership with the Department of Defense to meet the demands of mission-critical environments, Yurts is redefining how teams harness AI for productivity and performance. Named after the resilient, adaptable yurt, our platform is designed to work with the systems you use-not replace them.In collaboration with Nvidia, HPE, and Oracle we offer secure, innovative solutions, including air-gapped deployments for defense, a full ML ops and analytics framework to drive cost efficiencies and a world-class proprietary RAG system serving answers you can trust. Yurts unifies applications, data, and workflows protecting investments and saving customers money.We're looking for bold thinkers and doers to join us in redefining how teams harness AI for productivity and performance. Be part of building solutions that elevate both technology and the people who use it. Together, we'll shape the next generation of secure, human-centered AI innovation.Why We're Hiring This Role:At Yurts, we're entering an exciting new chapter. After closing our Series B funding, we're building a high-impact team to accelerate growth-and we're looking for a driven, innovative Product Marketing Manager to join us as one of the early hires on our marketing team. This is a unique opportunity to play a key role in shaping the future of our go-to-market strategy, with significant autonomy and ownership in a fast-growing company at the forefront of AI innovation.In this role, your main responsibility will be using a deep understanding of our customers and their needs to define and communicate our unique selling proposition (USP) and bring our products to market. Beyond positioning, you'll be at the helm of creating the most compelling content to help our audience understand use cases and our value proposition, generating collateral alongside our sales team, and bringing the voice of the customer back to our engineering team. It also means that while this is a senior-level role, you'll be expected to roll up your sleeves and ship often rather than living in the clouds.Role Responsibilities:

• Strategic Product Positioning:

• Develop and execute strategic product positioning and messaging that clearly articulates the unique value proposition of our AI technology products in the market.
• Collaborate with cross-functional teams to create and implement effective go-to-market plans for new product launches and feature updates, ensuring seamless coordination between marketing, sales, and product development teams.
• Customer Insights and Feedback:
  • Proactively gather customer feedback and insights through surveys, interviews, and data analysis, using this information to refine product messaging and identify opportunities for product enhancements.
  • Work closely with the sales and customer success teams to understand customer pain points and preferences, translating insights into actionable strategies to enhance customer satisfaction and loyalty.
  • Content Creation and Thought Leadership:
    • Create compelling and informative marketing collateral to educate customers, prospects, and partners about our AI technology solutions, including product guides, case studies, whitepapers, and presentations.Required Qualifications:
    • Significant Experience as a Product Marketer
    • Significant experience (eg. 5+ years) in developing and executing successful product marketing strategies, including market analysis, positioning, and messaging, preferably in the context of B2B SaaS products.
    • Experience With a Technical Product
    • You'll need to have worked with a highly technical product in the past. Yurts is a Generative AI product, and the technology itself is highly complex. While our users can be anyone at an enterprise, the decision-makers involved in bringing Yurts to their company (e.g., CTOs, and CIOs) are often quite technical, and you will need to be able to communicate comfortably with them.
    • Experience Working at an Early-Stage Startup
    • Yurts is early-stage, which means many things have yet to be figured out. You'll need to be comfortable operating in that kind of environment. If you have only worked as part of a large marketing organization with a lot of resources, this is likely not a good fit for you.
    • Analytical Skills
    • Strong analytical abilities and proficiency in using data analytics tools to interpret marketing data, assess campaign performance, and derive actionable insights.
    • Experience with market research techniques, including surveys, customer interviews, and competitive analysis, to gather meaningful insights and shape marketing strategies.
    • Communication and Collaboration
    • Exceptional written and verbal communication skills, with the ability to craft compelling marketing content and present complex technical information in an easy-to-understand manner.
    • Proven ability to collaborate effectively with cross-functional teams, including product development, sales, and customer support, fostering a collaborative and innovative work environment.Preferred Qualifications:
    • Understanding of AI technologies, machine learning concepts, and their applications in real-world scenarios.
    • Proficiency in creating and managingmulti-channel marketing campaigns and sales enablement materials. Leveraging digital marketing, social media, email marketing, and other platforms to reach target audiences effectively.Equal Opportunity StatementYurts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Compensation Information$160,000 - $200,000 USDApply for this job
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